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Med Spa Website Design - Case Study

Custom Website Design and Development | On-Page SEO

Carla Thomas Med Spa

Carla Thomas Med Spa is a La Grange, IL-based concierge aesthetics and wellness practice committed to helping patients look and feel their best naturally. Led by Dr. Carla Thomas, the practice offers a personalized, science-backed approach to beauty and aging, combining advanced aesthetic treatments with holistic wellness services.

Case Study

Modernizing Website and Showcasing Evolving Service Offerings

After several years of running on an aging website, Carla Thomas Med Spa found that its online presence no longer reflected the high-quality services they provide. The design had become outdated, the user experience lacked modern functionality, and internal updates over the years had led to inconsistencies. With the recent expansion of their service offerings, it became clear they needed a professional med spa website design that could better showcase their brand and support their business growth.

Details

Why They Chose Page One Digital

Carla came to Page One Digital through a trusted referral. After reviewing several of our case studies and seeing the results we’ve achieved for similar businesses, they reached out to learn more about our services. Our track record, paired with a clear understanding of their goals, made us the right fit to help them reestablish a strong digital foundation.

Page One Digital Solutions

1. Custom Web Design and Development

We designed and built a fully customized website tailored to the med spa’s brand, incorporating a modern layout, improved website performance, and a user-friendly interface that highlights their expanded service offerings.

2. On-Page SEO Services

To ensure better visibility in search engines, we implemented foundational on-page SEO services, including optimized meta tags, service-specific keyword targeting, improved page structure, and internal linking, to support long-term organic growth and help attract more local traffic.

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Working with this team has been nothing short of exceptional!

From my very first interaction with Hunter, I felt completely seen and heard and knew they were the best choice for me and my company! He brings a great energy to every conversation and his friendly, informative introduction set the tone for everything that followed. His knowledge and guidance helped shape the early direction of our projects together and made my team and I feel confident about the process ahead. The seamless transition over to working with Madison and Carley have been equally impressive—they're organized, proactive, and very responsive. All of this, of course, is orchestrated by the incredible Kimberly, who clearly leads with excellence and intention.

As a small business owner myself, I truly admire how well this team functions. Their effective communication, upbeat and positive personalities, and clear understanding of roles and expectations have made this experience not just smooth, but actually enjoyable. They laid out a timeline from the start and have adhered to it every step of the way, which is something I value tremendously as both a client and a fellow entrepreneur.

I feel incredibly grateful to be in such capable hands. Thank you for your professionalism, your heart, and your dedication to helping small businesses shine online!

Carla Thomas, APN

Results

1. Site Speed & Technical Performance on Desktop

Before the redesign, Carla Thomas Med Spa’s desktop site scored just 54 for performance and 85 for SEO, signaling slow load times and technical inefficiencies. After launching the new site, the desktop performance score jumped to 97, with perfect scores of 100 in SEO, accessibility, and best practices. This upgrade created a smoother, faster experience for users and helped improve website performance for better search visibility.

2. Site Speed & Technical Performance on Mobile

Mobile performance was a major concern, with a pre-launch score of just 51—indicating a frustrating user experience for the growing number of mobile visitors. Post-launch, the mobile score improved significantly to 89, while accessibility, SEO, and best practices all reached perfect 100s. The improvements made the site faster, easier to navigate on smaller screens, and better aligned with Google’s mobile-first indexing standards.

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From Outdated to Outstanding: Ready to Transform Your Online Presence?

Carla Thomas Med Spa’s success story is a clear example of what a modern, optimized website design can do for a growing business. By upgrading their site design, improving technical performance, and creating a better user experience, they now have a digital foundation that matches the quality of care they provide in person.

If your website is outdated, slow, or not converting visitors into patients, we can help. At Page One Digital, we specialize in custom websites, SEO, and digital strategies built to grow your practice. Let’s talk about your goals.