Abhaya Yoga is a heart-centered yoga community rooted in the principles of liberation, compassion, and mindful self-discovery. Their philosophy blends traditional yoga teachings with a grounded, modern approach that supports students in building strength, cultivating awareness, and deepening their inner alignment. Abhaya is also known for its respected teacher training programs and its commitment to making yoga accessible, inclusive, and transformative. Their digital presence needed to reflect this mission with the same clarity and intentionality they bring to their studio.
A Growing Studio Needing a Digital Home That Matches Its Mission
Abhaya Yoga approached Page One Digital to elevate their online presence and create a modern digital home that matched the depth of their brand. Their existing site made navigation difficult and created unnecessary friction for users exploring classes, memberships, or teacher training programs. They needed a more intuitive structure, a stronger visual hierarchy, and a design that better highlighted their community offerings. This was especially important as they looked to increase conversions, simplify class signups, and elevate the visibility of their teacher training programs. Their challenge was clear. They needed a meaningful, conversion-driven yoga studio website to support their continued growth.
Why They Chose Page One Digital
Abhaya Yoga was referred to Page One Digital by one of our existing clients who had experienced strong results and a seamless working relationship with our team. Based on that recommendation, Abhaya felt confident that POD could deliver a modern, intuitive, and impactful digital experience. They chose our team for our expertise in health and wellness website design, our proven track record with similar industries, and our ability to create websites that blend strong aesthetics with conversion-driven strategy.
Page One Digital Solutions
1. New Website Build With Modern UI and UX
Page One Digital rebuilt the Abhaya Yoga website from the ground up with a fully refreshed design focused on clarity, warmth, and ease of use. The updated layout simplified navigation, improved readability, and allowed users to intuitively take key actions such as browsing class schedules, exploring membership options, and learning about teacher training programs. This redesign provided the studio with a modern yoga studio website that feels inviting, mobile-friendly, and aligned with their community-centered values.
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2. Comprehensive SEO for Higher Visibility and Stronger Conversions
To support long-term visibility and performance, Page One Digital completed a full SEO overhaul. This included restructuring the site for better crawlability, enhancing on-page content, refining metadata, and targeting high-intent keywords relevant to yoga classes, vinyasa flow, and teacher training programs. These improvements strengthened the site’s search foundation and supported more substantial rankings across priority terms. This SEO work is a core component of any successful website design case study, and it positions Abhaya Yoga to grow sustainably through improved search visibility.
Results
UX and UI Improvements
Following the launch of the new website, Abhaya Yoga saw immediate gains in overall site quality and user experience. The new health and wellness website design provided faster load times, clearer pathways, and a more intuitive browsing experience. Their Google PageSpeed Insight scores reflect these improvements clearly.
On desktop, the redesigned site reached exceptional scores, including a 93 in Performance and perfect 100s in Accessibility, Best Practices, and SEO, demonstrating strong technical health and usability. Mobile performance also improved significantly, showing significant gains in accessibility, best practices, and overall user flow compared to the pre-launch scores.
These improvements created a more enjoyable browsing experience, reduced friction for new visitors, and provided a stronger foundation for increased conversions and long-term search visibility.
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SEO Rankings
Following the website launch on August 26, the site experienced a major lift in organic performance. Total clicks increased from 2.34K to 11.3K, and impressions surged from 104K to 644K, demonstrating that the new site architecture and improved SEO signals dramatically expanded Abhaya Yoga’s search visibility.
The average position improved from 23.8 to 7.7, a substantial jump that confirms Google is rewarding the site’s cleaner structure, optimized metadata, and better-aligned on-page content. This improvement means a much larger percentage of pages are now appearing on page one or near the top of page two, laying a strong foundation for sustained organic growth.
While CTR dipped slightly from 2.3% to 1.8%, this decrease is expected and not indicative of performance issues. The new site is now ranking for 500+ net new queries, many of which are early-stage or exploratory searches. These new rankings boost impressions dramatically, but naturally bring in more top-funnel visibility before high-intent keyword CTR stabilizes.
Empowering Your Digital Growth
Page One Digital specializes in creating modern digital experiences for studios, wellness brands, and mission-driven businesses. Whether you need a refreshed health and wellness website design, a complete site rebuild, or strategic SEO support, our team can help elevate your online presence and attract more clients.
To explore how we can support your growth,connect with us today.