Digital advertising is vital to your digital presence and to your overall chiropractic marketing plan. While most advertising platforms are easy to use, a strategy is required to create effective ads.
The overall goal of digital advertising is to bring you more new patients (or in marketing-speak more online conversions). This can be tricky because online trust is getting harder and harder to establish. However, when done properly, chiropractic ads can be used to build a loyal patient base.
Whats Included in Digital Advertising?
At Page One Digital, we specialize in chiropractic advertising services. Our team of experts helps chiropractic practices reach a larger audience on multiple platforms.
Let’s take a look at what goes into chiropractic digital advertising management.
Determining the Best Ad Strategy
We start by mapping out your target audience and defining how best to engage them online. Our team of experts then researches keywords and develops optimized advertising content designed to appeal to your potential patients.
Digital ads instantly increase your reach as your practice is featured at the top of search results, in social media timelines, and more. These ads are targeted to reach your specific local audience in the places they frequently visit online.
Managing Your Digital Ads
We then establish conversion-rich landing pages that align with your advertising goals. This process includes:
- Creating customized landing pages for your ad campaigns
- Requesting & editing images and videos to use for your digital ads
- Posting your ads
- Establishing conversion tracking to ensure ad effectiveness
- Analyzing your ads performance monthly to track the effectiveness of your efforts and optimize as needed