Social media marketing is a vital part of your overall digital marketing plan. Billions of people use social media worldwide, and the number grows daily, so you need a social media strategy to engage your potential patients where they’re spending time online. Page One Digital specializes in social media management for chiropractors, and we can help you craft a social media strategy that works in tandem with your overall marketing efforts.
Social Media Requires Strategy
Simply having a Facebook Page or Instagram account isn’t enough to reach your target audience. Your social media efforts should be guided by a customized social media marketing plan and content calendar that our team of experts can help you create and execute.
The overall goal of social media is to build trust with your target audience so that you can convert them into long-term patients of your practice. This can be tricky — online trust is getting harder and harder to establish. However, when done properly, social media can be used to build a loyal patient base.
Social Media Management Services
A lot goes into managing a chiropractic social media strategy. Here’s a look at what Page One Digital can do for you:
Determine the best social media strategy that works with your marketing goals
- Map out exactly who your target audience is and how best to engage them online
- Develop a content calendar to post relevant content to your audience on the right platforms and at the best days/times
- Establish what your social media goals are and how to measure them to ensure success
Create social media posts with a frequency determined per platform and based upon best practices
Schedule social media posts to go out at optimal times to reach the most people
Create guidelines for pre-recorded and live videos to use on the appropriate platforms, including Facebook Live and YouTube, as this is one of the top ways to engage with potential patients on social media
Use popular hashtags to expand your social reach on the appropriate platforms even further
Funnel visitors from your social platforms to your website to convert them into patients
Analyze your social insights and website analytics monthly to track the effectiveness of your social media efforts and improve where needed