Kimberly Portuondo

The holiday season is a busy time of year for any business owner, but especially for those in retail. It’s also a time meant to be shared with friends, family, and loved ones. We know your time is precious, so let’s get right to the point — we have a present for you!

Want to to learn more about on-page SEO factors? Check out this article from guest blogger Tyler Nalbach with SEO Align.

Holidays are a perfect time to tap into those festive feelings of friendship and gratitude. Marketers can take advantage of these feelings to engage deeply on an emotional level with their customers and establish trust and reliability with their audience.

Hundreds and thousands of shoppers turn out for Small Business Saturday each year, but why? You might be wondering, “what even is Small Business Saturday?” Small Business Saturday is a shopping holiday which is meant to increase local and small business awareness and support. Small Business Saturday piggy-backs on the shopping fever that is Black Friday.

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” Steve Jobs, Founder and former CEO of Apple. That quote has inspired the KP Kreative approach to marketing for years.

Thanks to the internet, consumers are much more informed than ever about the products they are purchasing and the brands they are interacting with. This makes corporate responsibility and philanthropy extremely important because it helps to establish trust with your potential customers.