Kimberly Portuondo

Holidays are a perfect time to tap into those festive feelings of friendship and gratitude. Marketers can take advantage of these feelings to engage deeply on an emotional level with their customers and establish trust and reliability with their audience.

Hundreds and thousands of shoppers turn out for Small Business Saturday each year, but why? You might be wondering, “what even is Small Business Saturday?” Small Business Saturday is a shopping holiday which is meant to increase local and small business awareness and support. Small Business Saturday piggy-backs on the shopping fever that is Black Friday.

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” Steve Jobs, Founder and former CEO of Apple. That quote has inspired the KP Kreative approach to marketing for years.

Thanks to the internet, consumers are much more informed than ever about the products they are purchasing and the brands they are interacting with. This makes corporate responsibility and philanthropy extremely important because it helps to establish trust with your potential customers.

Each season offers distinctive holidays, events, and activities, which means different behavior and preferences for your customers. Marketers need to pay close attention to this behavior in order to realize what strategies to focus on for which season. Here are some of our tips to help you change your marketing strategy along with the seasons.

Last-minute preparation for the holiday season is what keeps many e-commerce marketers up at night. With the holiday season right around the corner, it is essential to plan ahead in order to successfully capture increased traffic during the holiday season. To start, you need to formulate a strategy that is oriented toward results. If you haven’t already begun planning, I suggest you start now. Here’s my advice to prepare your holiday marketing strategy.