Kimberly Portuondo

Marketing best practices and strategies are constantly evolving. That means we see methods of communicating with clients come and go (we’re looking at you, Google+). One method of communication that’s here to stay that you might not be taking full advantage of is email marketing. Email marketing is going strong — 40% of B2B marketing reports that email newsletters are the most critical components to marketing success and 73% of millennials prefer email communication from businesses. Additionally, 99% of consumers check their email daily, and it is the preferred method to receive updates from brands.Whether you’re a marketing expert or are just getting started on your business’ marketing plan, these statistics can’t be ignored. Here are some of the many benefits of email marketing and why it should be part of your marketing plan.

Google Search Console is designed to track your website's Google Search performance. From your Google Search Console profile, you can get valuable insights, which means you can see what aspect of your website needs improvement. We recently published Using Google Search Console to Measure SEO part one and part two which covers the top tools and reports that we use within Google Search Console. Today, I want to go over what data to look at and how often you should be doing so.

Today, guest blogging is very common, and the entire marketing world is buzzing about how great it is. Many people see guest blogging as one of the most important strategies available, while others ignore it completely. Needless to say, we see that guest blogging is widely underestimated and misused by the vast majority of businesses that we come across. Nonetheless, guest blogging is one of the powerful ways to build solid, high-quality relationships that can assist you in many ways, including creating business opportunities and professional connections, setting brand value, and, of course, acquiring back-links.

Google Search Console (GSC) is a completely free tool designed to help you improve your website’s Search performance. There are a variety of tools available within GSC. It can seem a bit daunting if you don’t know what to look for. So last week, I shared an overview of the features available within GSC’s Performance Report. Now, I want to dive into some of the more specific reports and tools available within GSC.

Any website owner who is serious about improving their digital platform's quality should understand the importance of collecting data with the ultimate goal of improving overall performance. That said, most website owners that we work with are still not using free tools like the Google Search Console to accurately measure Search Engine performance.

Over the years we have helped a lot of businesses improve their digital presence. Some projects stand out to us due to their originality. Here’s a look back at some of our favorite projects from 2019.