Kimberly Portuondo

How-To Go Live on Facebook from Mobile Phone

Email marketing is an extremely effective way to connect with clients and potential clients. While you can spend most of your time crafting witty and click-through friendly subject lines, it is important to focus a bit of time on list hygiene.

Your business’s digital presence is vital to attracting and converting new leads. If you’re a new business it can be relatively simple to create a quality digital presence. However, if you’ve been around for a while, chances are you need to clean up your digital presence.

Marketing best practices and strategies are constantly evolving. That means we see methods of communicating with clients come and go (we’re looking at you, Google+). One method of communication that’s here to stay that you might not be taking full advantage of is email marketing. Email marketing is going strong — 40% of B2B marketing reports that email newsletters are the most critical components to marketing success and 73% of millennials prefer email communication from businesses. Additionally, 99% of consumers check their email daily, and it is the preferred method to receive updates from brands.Whether you’re a marketing expert or are just getting started on your business’ marketing plan, these statistics can’t be ignored. Here are some of the many benefits of email marketing and why it should be part of your marketing plan.

Google Search Console is designed to track your website's Google Search performance. From your Google Search Console profile, you can get valuable insights, which means you can see what aspect of your website needs improvement. We recently published Using Google Search Console to Measure SEO part one and part two which covers the top tools and reports that we use within Google Search Console. Today, I want to go over what data to look at and how often you should be doing so.

Today, guest blogging is very common, and the entire marketing world is buzzing about how great it is. Many people see guest blogging as one of the most important strategies available, while others ignore it completely. Needless to say, we see that guest blogging is widely underestimated and misused by the vast majority of businesses that we come across. Nonetheless, guest blogging is one of the powerful ways to build solid, high-quality relationships that can assist you in many ways, including creating business opportunities and professional connections, setting brand value, and, of course, acquiring back-links.