Happy Holidays
Enjoy your well-deserved time off!
How Often Do You Revisit Your Marketing Calendar
Creating a marketing calendar is only the first step. With 2018 approaching you should be finalizing your calendar for the upcoming year. You should also build in time to revisit and revamp your calendar to make sure your ideas are still working for you.
Finding the best balance between professionalism and personalism
People nowadays have a lack of trust in businesses so it's important to be as transparent as possible. But this sometimes means being "less professional" and more personal than you think you should. Here's how to find the right balance.
Adjusting Your Marketing Based on Consumer Behavior
Are you considering consumer behavior, and how it changes, for your marketing efforts?
Are You Making Assumptions About Your Target Audience?
There is so much technology available to help you make informed decisions about your target audience. Are you taking advantage?
Are You Considering Context?
Are you making references to things with no context for your audience? You should never leave consumers feeling lost or confused. Here's what you should consider for your marketing content.
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