Kimberly Portuondo

Your Google business listing should be top of mind when it comes to seasonal changes. For example, if your hours change, one of the first places you should update that is your Google listing. If not, you are leaving potential customers hanging!

You might always have your users at the forefront of your mind, but that doesn't necessarily equate to a streamlined user experience. Here's some quick tips on what to consider to make sure your users get the best experience when interacting with your brand.

On our way home from the marina a couple of days ago, I was given instructions to fend off the stern and when I asked what stern meant I was told to move aft. (Stern and aft in simpler terms mean back of the boat). This struggle to understand boating terminology is a great example of why jargon is a huge NO-NO for your social media marketing.

Pricing for websites is one of the first questions for every business owner, and the answer is never what people like to hear: it depends. That's like asking how much a custom tailored suit would cost without giving the measurements or the type of fabric you want. Unfortunately, there isn't a straight forward answer. But, I can give you things to keep in mind when trying to price out a web design project.

Some people claim that blogging is a thing of the past. That video blogs are the best thing to do. However, if you're looking to rank on search engines, blogging is essential to your business. So you'll want to do whatever you can to blog effectively. Part of drafting the perfect blog is making sure it is the right length for you target audience. There are many theories about how long blog posts should be, but it honestly all depends on your business and your goals. In short the answer is: Your blog post should be as long as you need it to be.

Sales, especially online sales, can be tough. You're asking total strangers to do business with you. Here are some tips to perfect your approach.