Kimberly Portuondo

Just like you should never set sail without a plan or a captain you should never try to market your business without a strategy and guidance from an expert.

I do something weird when I'm posting links to my Facebook Page and you should too.

Working from your phone is unavoidable at times, especially when it comes to social media. Instagram doesn't even have a web portal that allows you to post images/video from a computer! So, I wanted to share some of the apps I use to make social media management a little bit easier. (Having the apps for each social media platform is a given so don't worry, I'm not going to tell you how awesome the Twitter App is!) I have a Droid so some of the apps might not be available on IOS, sorry Apple people!.

Is your website responsive? If you don't know what that means watch this video!

Boosting your Facebook posts and creating Facebook Ads is essential for getting the most reach on Facebook. If you're investing money to get your Facebook posts in front of more people, you want to make sure they will convert into business. The best way to do this is to have your call to action right on your image. However, Facebook has a 20% text-to-image ratio rule that you must abide by in order to boost your posts. Before you take the time to design beautiful images with calls to action on them, make sure you know how to use the Facebook Ad checker to guarantee your images will be approved when you try to boost them.

You all probably want to be referred as much work as possible, but you also, at times, will need to refer your clients to other businesses as opposed to leaving them hanging when they have work/questions that you can't answer yourself. See what I mean in my latest video tip: