Madison Flashenburg

Does your content marketing strategy include video? Even before the pandemic, businesses were discovering that video was an increasingly successful way to make their brand accessible to wider audiences. Since the beginning of the pandemic, online viewing has nearly doubled. Still not sure if you’re ready to join the 86% of businesses already using video as a marketing tool? Let’s look a little deeper…

User-generated content, or UGC, is any internet content that’s created by a person, not a brand. UGC is usually in the form of a review, testimonial, image, or video. For example, it could be a photo of you enjoying a delicious Thai meal that you upload to Instagram with the restaurant tagged. You’ve just provided the restaurant with some great UGC. If you’re neglecting UGC for your business, you’re missing out on a huge opportunity in your marketing strategy.

If you’re still scrambling to come up with a solid marketing strategy for 2022, you aren’t alone. Small business owners wear a lot of hats, and SEO strategist isn’t always top of mind. To help you find success with SEO in the year to come, we’ve put together some small business SEO tips. Here’s the advice you need to know.

The new year has officially begun, and SEO is surely part of your marketing plan. An important (and often overlooked) part of SEO is images and alt text. To provide users with the best possible experience and to help search engines understand a page, alt tags need to be set. Here’s what you need to know.

As 2021 comes to a close, you are surely thinking ahead for the year to come. Marketing strategy development has many components, but content has to be at the top of the list. Without it, how else will you communicate your offers? Once you’ve determined what your message is and how you are going to share it, it’s time to get to planning exactly when the content will be published. Here’s how a social media calendar can help you find success in the year to come.

Successful campaigns, generating traffic, driving conversions, and creating content — there’s a lot for digital marketers to stay on top of. In fact, a study conducted by Workfront found that 25% of industry professionals report experiencing high stress on a daily basis, 66% expect their stress level to rise in the future, and 71% feel generally burnt out. With today being National Stress Awareness Day, it’s time to recognize some of these marketing problems and how to overcome them.