Madison Flashenburg

You may remember when blogging took off – it was a way for people to post about their lives on the internet. Now it’s become a must for businesses of all sizes to grow their following, gain traffic, and improve visibility in SERPs (search engine result pages). So, what changed? Well, the realization that blogs are a great tool to prove expertise in the industry while simultaneously improving search engine optimization (SEO) was a big help. If you aren’t currently blogging, here’s why it’s important to start.

We’ve long touted the impact that social media can have when it comes to spreading a message. This could be anything from sharing your latest sale to opening up about who your brand is. In celebration of Pride and our commitment to being more inclusive as an agency, we’ve put together some tips to help make your social media channels more inclusive. Along with general inclusivity tactics, you’ll also find tips on LGBTQ+ and racial inclusivity.

For this week’s blog, we are featuring a piece written by La-Toya Scott with Shades of Melanin. Shades of Melanin is a site that brings women of color together by discussing issues pivotal to self-growth, self-love, and self-enhancement. Shades of Melanin aims to connect women from all walks of life and offers a compilation of art: spoken, visual, and written. The site also addresses an array of issues, including the story of Florida-based attorney Michele Rayner-Goolsby. Although this story was originally shared on September 25, 2019, it’s message continues to resonate today.

If you know KP Kreative, you know Laudy, our Chief Barketing Officer. Not only is Laudy great for keeping things paws-itive, she also helps create unique and engaging content. In honor of National Pet Week, let’s dig in (last corny joke, I promise) to how you can make your pet a part of your marketing strategy.

As coronavirus cases continue to increase, you may be scrambling to navigate the pandemic -- both personally and professionally. Everything from concerts to conferences are being canceled and even going to the grocery store has become a huge ordeal. When it comes to your business, it’s time to switch gears and think of alternative outlets to keep moving forward. One way to do that is to keep up with your content marketing.

As Valentine’s Day approaches, love is in the air! And one of the most rewarding things about running your own business is when clients and customers fall in love with your brand. Take a moment to think about what your clients love most about your products and services.