Madison Flashenburg

2020 is officially here and it is the year for you to find success with SEO! We hope your site is getting the results you desire (especially with the help of our SEO resources). Even if you are satisfied with the results you’re getting, don’t get too comfortable.

The hustle and bustle of the holiday season may have you going in a million directions, but don’t let your marketing fall to the wayside. If you’ve been following our holiday marketing tips, you’re well on your way to a successful holiday campaign. If not, we’ve still got you covered! Here are three quick tips to boost social media engagement this holiday season.

In my last blog, we covered the basics of how important it is to combine social media and SEO. As difficult as it can be to focus your efforts on different marketing aspects, we are here to help. Here’s how you can combine the forces of SEO and social media to develop an improved digital marketing strategy.

Digital marketing is ever-changing and is in the midst of an interesting evolution. Historically, we’ve understood search to be a major source of traffic and leads for small and large businesses alike. As social networks continue to grow, social media marketing is even more heavily embraced. So, where should you focus your efforts and which is more important -- SEO or social media? The answer (frustrating as it may be) is that both can be key elements to your marketing strategy.

As is true with most things in life, cutting corners might get you ahead for a short period of time, but it will only cost you in the long run. The same goes for your marketing plan. Questionable marketing practices can land you in a hole that you could spend years digging yourself out of while your competitors win over client after client. It’s critical to invest in meaningful marketing tactics from the start. Here’s what to avoid:

The other day I met with a friend-of-a-friend who also happens to be a website designer/developer. Excited to make another friend in the field, we quickly got to talking about various platforms and tools we use. When he asked what platform we use at KP Kreative, I excitedly started to share all we are able to accomplish through Squarespace. And then, I kid you not, he scoffed out, “...but Squarespace sucks for SEO”. A bit more back and forth and I knew I had to do some digging for myself. Our websites all perform well for SEO, but is there something that we’re missing?