Madison Flashenburg

We don’t have to tell you that owning and operating your own business is a challenge. There are countless stressors and responsibilities that fall directly on your shoulders, some you might not have ever imagined. But we all get by with a little help from our friends, right? To make friends in your community, you’ve got to become a part of your community.

A client of ours is rebranding an existing restaurant location into something completely different. Because a rebrand is more than just switching names, it can seem overwhelming. While your business goals might remain the same, how you’re accomplishing those goals is rebranded along with your company. For this rebrand, it is a complete 180 from what the current restaurant is to what it is going to become. They’ve installed new decor, an exciting new menu has been created, training has taken place, and updated employee uniforms have been ordered. So that’s it, right? WRONG!

I was recently creating content for a Facebook Business page we manage and noticed a new icon: a green circle that appeared to depict a review score. As soon as I saw this, I started checking some other accounts, and realized this change wasn’t made to all of them...so what was going on?

It’s hard to believe that Snapchat has been around since 2011. Even though it’s no longer considered a new social media platform, many small businesses still aren’t making it a part of their social media marketing. Time and staffing limitations could be your reason, but don’t let fear of the unknown stop you! The app isn’t just sharing photos and videos — it’s an incredibly effective tool for building relationships with your customers.

Instagram story highlights are a great way for your audience to get to know you right off the bat. It’s the first thing they see when looking at your profile, and allows you to be more creative with how you market yourself!

As a business owner, you want to do everything possible to provide your customers with a positive experience. There’s the old understanding that if a customer leaves happy, they’ll tell 3 people. If they leave unhappy, they’ll tell 10. Well, thanks to online reviews, now it’s more like how about 10,000, 50,0000, and sometimes millions!