Facebook recently announced some major changes to their news feed. These changes are based around prioritizing "meaningful person-to-person interactions among friends and family over posts from Facebook Pages." So what this means for you as a consumer is that you will be seeing more of the types of posts that you engage with (comment, like, share) on Facebook. What this means for you as a business is that you need to change your Facebook strategy. Here are a couple of tips we have for you so far:
1. Focus on Engagement
We have already been steering our clients and our content in this direction as this is the best way to connect with your target audience to being with. But, you're probably wondering what is engaging content? It differs based on your audience, HOWEVER, Facebook loves Live video so that would be a great place to focus your efforts. (stay tuned for some helpful content on live video coming your way soon)
2. Get Your Fans, Followers, and Staff to Share Your Content
Facebook will be favoring posts that spark engagement and meaningful interactions. Encourage your follower, especially your staff, to share the content being posted to your Facebook page. This will trigger the content as "engaging" to Facebook and give you a chance to get it in front of more people.
3. Find & Join Relevant Facebook Groups
With this shift to their newsfeed, Facebook groups will become your wheelhouse. This is where you can reach users looking for exactly the type of content that you are posting for your audience. So either find a group or form a group and start posting quality content in there!
Related Posts
Facebook Metric Changes: Spring 2019
Spring has officially sprung, and just as you are seeing changes outside in the world, Facebook is making some changes, too. Facebook is constantly working to provide a high functioning ad platform, which means metrics must evolve, too. These changes aren’t anything new; over the past few years, we’ve seen regular updates and removals of unnecessary metrics. The goal is to replace current ad metrics with more actionable ones. A recent company blog post shed some insight on a few upcoming changes. These changes will start on April 30th and we’ve compiled a list of recommendations on the metrics you should use going forward.
LinkedIn: Company Pages to LinkedIn Pages
At KP Kreative, we are big believers in using LinkedIn as part of our marketing strategy (just check out past blogs here and here). Having a Company Page on LinkedIn gives you an opportunity to engage in conversations that are important to your brand, grow your audience, and tap into your current employee base to spread your goals and mission.
Facebook Messenger Rates & Responses
As you probably already know, Facebook messenger is a great tool for businesses that can help facilitate growth. Facebook Messenger allows business owners to make stronger connections with customers by building relationships through conversation. According to a survey conducted by Facebook, 69% of users say that being able to message a business helps them feel more confident about the brand.