Marketing

In just a few days, we’ll be joining millions of Americans in celebrating Labor Day. Labor Day is a tribute to the contributions workers have made to the development and achievements of the United States...but what does that have to do with digital marketing?

According to statista.com, the 2020 average back-to-school spend per family amounted to approximately USD $800 – and it’s not getting any lower! Of course, 2020 back-to-school spending was less about paperback, and more geared toward at-home learning. This bumped up the expenditure needed for laptops, headphones, and the like.

Creating a marketing strategy targeting seniors might seem like uncharted territory. After all, they’re probably baby boomers who like doing things the “old-fashioned” way - but it seems that’s not always the case…

As summer comes to a close and we start to shift into fall (and all things pumpkin spice), it’s time to consider your seasonal marketing. Content marketers tend to build strategies around “evergreen” content, which is relevant year-round and isn’t tied to seasons, events, or news. This content is often viewed as more valuable as it stays relevant for longer, but seasonal marketing has a place in every marketing strategy — as long as it's done well.

Summer is here and people are making the shift from fireplaces to tanning – and so should your marketing strategy. Understanding your target audience throughout the year is difficult with new trends constantly evolving. People change their purchasing behavior due to many factors – one being season change. This makes adapting your marketing strategies to summer trends all the more crucial.

The 4th of July may have come and gone, but we’re still thinking about freedom — and we mean from your marketing troubles! Successful digital marketing efforts take a lot of time, energy, and planning. So why not make things easier on yourself and your team? Here are just a few of our favorite marketing tools.