Marketing

Last-minute preparation for the holiday season is what keeps many e-commerce marketers up at night. With the holiday season right around the corner, it is essential to plan ahead in order to successfully capture increased traffic during the holiday season. To start, you need to formulate a strategy that is oriented toward results. If you haven’t already begun planning, I suggest you start now. Here’s my advice to prepare your holiday marketing strategy.

With the holiday’s right around the corner, it’s important to plan ahead so you don’t get caught up between family celebrations, parties, and all of the seasonal events. Content batching can help save you time and avoid stress over what you’re going to post!

As is true with most things in life, cutting corners might get you ahead for a short period of time, but it will only cost you in the long run. The same goes for your marketing plan. Questionable marketing practices can land you in a hole that you could spend years digging yourself out of while your competitors win over client after client. It’s critical to invest in meaningful marketing tactics from the start. Here’s what to avoid:

Football season is about to start which means sports fans will be very excited. Do you want to stay relevant with fans? Content marketing is a great way to keep up with the seemingly insatiable appetite of sports fans. Here’s our advise for marketing to sports fans.

In our last blog – which you can read here – we gave an introduction to Google’s Core Web Vitals and how their new algorithm affects online businesses. We spoke about the metrics used to evaluate a page’s ability to deliver positive user experiences and the importance of testing your website to see if it complies with Google’s new Core Web Vitals.

Back to school usually means lots of sales and high online and in-store traffic for many businesses. This can make it hard for businesses to stand out. There are plenty of ways to attract an audience of students, teachers, and parents during the back to school season. Even if you don't sell school supplies or clothing, you can use these ideas to help make the most of one of the biggest retail seasons of the year.