Marketing

Back to school usually means lots of sales and high online and in-store traffic for many businesses. This can make it hard for businesses to stand out. There are plenty of ways to attract an audience of students, teachers, and parents during the back to school season. Even if you don't sell school supplies or clothing, you can use these ideas to help make the most of one of the biggest retail seasons of the year.

People are very visual, and so is online interaction. Your social media profiles and your website should make use of consistent, high-quality images that effectively showcase your products or services. This will help guarantee that your audience is engaging with and absorbing your content. Here are some tips to improve your visual marketing elements.

Emoji have become such a big part of communication. They’ve even gotten their own social media holiday: July 17th, World Emoji Day. Yes, you read correctly, World Emoji Day.

Independence Day is the holiday everyone looks forward to most in the summer! A day filled with BBQ, friends, family, and fireworks.! Use this upcoming holiday (and the excitement surrounding it) to promote your business this July!

Father's Day is right around the corner, and you can take advantage of the holiday by focusing your June marketing efforts specifically toward dads. By creating your own Father's Day marketing content, you can better reach fathers and consumers who will be shopping for their fathers, fathers-in-law, etc. Here’s our Father’s Day Marketing advice:

For the third, and final, part of our time saving marketing tools series, we want to talk about scheduling your blog posts with the help of Squarespace.