Social Media

Analytics/Insights are a technology that you can use to collect, report, measure and analyze what people are doing on your website (or social profile), how they found you, etc. Analytics are used to study the performance of a site and to guide efforts to make improvements. Analytics have become more and more robust over time, so it can be pretty overwhelming to figure out what metrics are important from a marketing standpoint.

Spring has officially sprung, and just as you are seeing changes outside in the world, Facebook is making some changes, too. Facebook is constantly working to provide a high functioning ad platform, which means metrics must evolve, too. These changes aren’t anything new; over the past few years, we’ve seen regular updates and removals of unnecessary metrics. The goal is to replace current ad metrics with more actionable ones. A recent company blog post shed some insight on a few upcoming changes. These changes will start on April 30th and we’ve compiled a list of recommendations on the metrics you should use going forward.

Just like our homes, our social media profiles can get cluttered (though it’s much harder to spot online). Instead of a mountain of laundry piling up, social media disorganization can easily go unnoticed. Just because it isn’t obvious doesn’t mean it’s not causing problems. An organized approach to your social media marketing gives you higher quality content and more control, leading to stronger connections. Here are our tips.

Do you ever feel like you are spending a lot of time on Instagram, yet you can’t tell what’s working and what’s not? As is true with other marketing concepts, you need to have a strategy in place, and a good strategy is a flexible one. In order to find out what adjustments you need to make, try an Instagram audit.

At KP Kreative, we are big believers in using LinkedIn as part of our marketing strategy (just check out past blogs here and here). Having a Company Page on LinkedIn gives you an opportunity to engage in conversations that are important to your brand, grow your audience, and tap into your current employee base to spread your goals and mission.

As you probably already know, Facebook messenger is a great tool for businesses that can help facilitate growth. Facebook Messenger allows business owners to make stronger connections with customers by building relationships through conversation. According to a survey conducted by Facebook, 69% of users say that being able to message a business helps them feel more confident about the brand.