This past Halloween, ChatGPT launched a new search function that “blends the benefits of a natural language interface with the value of up-to-date sports scores, news, stock quotes, and more.” Offered up as a smarter alternative to search engines like Google Search—which is also AI-enhanced thanks to its new Overviews feature—ChatGPT looks to change the way that users find content and businesses reach customers. So what does this mean for chiropractic marketing? Let’s take a look.
What Is ChatGPT Search?
Per OpenAI’s Oct. 31 announcement:
“ChatGPT can now search the web in a much better way than before. You can get fast, timely answers with links to relevant web sources, which you would have previously needed to go to a search engine for. This blends the benefits of a natural language interface with the value of up-to-date sports scores, news, stock quotes, and more.”
The feature is currently only available to Plus and Team users and will eventually be available to everyone. Currently, all users are able to see source links to websites when asking ChatGPT questions.
To use ChatGPT Search (once it’s available to you), you’ll simply go to the ChatGPT website, enter your query in the message box under “What can I help with?”, and click the icon in the lower left-hand side that looks like a globe. This will allow you to get results straight from the web as you would with Google, but with added context generated by ChatGPT’s AI model.
OpenAI says that the goal of coupling its conversational AI with search engine functionality is to make it easier for users to find what they’re looking for while helping “content owners gain new opportunities to reach a broader audience.”
What Does AI Search Mean for Chiro Marketing?
AI-enhanced and -powered search functions are still quite new, but one thing has not changed: A well-optimized website with useful content that establishes Experience, Expertise, Authoritativeness, and Trustworthiness is crucial for ranking and ensuring your chiro marketing efforts land.
Say, for example, that an individual in Brooklyn, NY, wants to learn more about Williamsburg Chiropractic. Because this practice’s website has an SEO-optimized homepage, about page, and contact page—not to mention several more relevant pages and a regularly updated blog—ChatGPT favors that information when answering a question.
A user could use this information to determine that the practice is trustworthy, learn about its money-saving introductory offer for new patients, get the necessary contact information, and schedule a first appointment.
Ultimately, it’s hard to say whether ChatGPT Search will replace Google as the search engine of choice. More likely, both will exist as a means for users to find information and for businesses to reach those looking for information. Through it all, responsive websites, SEO-friendly site content, and social media marketing will almost certainly remain critical components of attracting new patients. Page One Digital looks to remain on the cutting edge—contact our team to learn how we can help you be ready for whatever comes next.
.jpg)
Related Posts
8 Data Measurement Tips to Maximize Your Content
As a digital marketing agency, Page One Digital knows that measuring the performance of digital content can be overwhelming due to the many tools and many approaches available. Digital measurement—also known as data, analytics, insights, or KPIs—uses technology to assess how your digital content is performing. The question is, with so many options available, which metrics are worth paying attention to? Don’t worry! We’ve got some data measurement tips to help you measure digital content performance with confidence.
3 Marketing Campaign Case Studies from 2022
With most of our time spent sharing advice, we rarely get the opportunity to showcase said advice in action. Today, I’m excited to share three of the marketing campaign case studies I’m most proud of from 2022. These examples demonstrate the importance of a robust SEO marketing strategy and building a website that meets the needs of your customers.
3 Effective Marketing Campaigns We Loved in 2022
People see thousands of ads a day. It’s overwhelming, I know. Every last one of these ads is part of a greater marketing campaign, and every campaign is part of a goal to outshine competitors and win the war of rapidly evolving consumer trends. Most of the ads people see are quickly forgotten. It’s incredibly difficult to create a viral marketing campaign that sticks with consumers, let alone stands the test of time. Three of what I believe to be the best 2022 marketing campaigns had that rare ability to not just capture people’s attention, but to hold onto it.