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Chiropractic Digital Marketing - Case Study

Web Design | SEO | Copywriting | Social Media

Williamsburg Chiropractic

Williamsburg Chiropractic has been serving patients in Williamsburg, New York, and the surrounding areas since 2001. The doctors provide high-quality care and use modern chiropractic equipment and technology.

Case Study

Digital Marketing Plan Update

The Williamsburg Chiropractic team reached out to Page One Digital for help with their digital marketing plan, including a website refresh with a focus on their staff and services. They also needed to ramp up their social media efforts and pay-per-click advertising plans.


Why They Chose Page One Digital

Williamsburg Chiropractic was referred to Page One via the ChiroDestiny coaching group.

Page One Digital Solutions

1. Web Design 

The new Williamsburg Chiropractic website showcases the entire team and the services they offer. Page One Digital made the website as image-centric as possible. Page One worked closely with Dr. Hoffman to ensure that the imagery and videos on the website were consistent and would look great on the mobile site as well.

2. Search Engine Optimization (SEO) 

An integral part of digital marketing is search engine optimization. Williamsburg Chiropractic needed SEO to help it appear in search results for its target audience. Page One Digital applied SEO best practices to their website refresh so it would have maximum impact.

Screenshot of Google search engine page results for chiropractic in Williamsburg, NY, showing Williamsburg Chiropractic as the first result after the map results.

3. Copywriting 

In an additional effort to assist Williamsburg Chiropractic with its SEO, Page One Digital’s expert content writing team writes weekly blog posts for the Williamsburg Chiropractic website. These blog posts are then shared on the social media accounts that Page One Digital manages as part of the digital marketing plan to help further spread the word about their services.

4. Social Media 

Page One Digital improved Williamsburg Chiropractic’s social media presence on Facebook, Yelp, Twitter, and Instagram. Page One actively manages Williamsburg Chiropractic's social media accounts to stay engaged with patients.

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5. Paid Advertising Services

Page One Digital helped Williamsburg Chiropractic establish pay-per-click advertising with our paid advertising services. The targeted ads are successful in generating more calls and contacts for the office.

Screenshot of Williamsburg Chiropractic Google ad.

“Kimberly is great at what she does. She makes me feel like I am her favorite client, and her attention to detail has really helped to make my business stand out.”

Dr. Jared Hoffman, Owner, Williamsburg Chiropractic


Williamsburg Chiropractic’s newly optimized website design, monthly blogs, and social media have resulted in increased traffic to their website, leads, and interactions on social media.

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Reaching Patients in Need of Chiropractic

Page One Digital was integral in helping Williamsburg Chiropractic reach patients in need of chiropractic care on multiple platforms and continues to support the growth of the practice. 

What can Page One Digital do to support your chiropractic practice? Contact us to find out.