Have you delegated your marketing efforts to one of the younger people in your office because they know how to use Facebook? Social media marketing is more than just technical skills. Here's my advice on what to think about when hiring a social media manager.
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Providing Value to the Consumer
No matter what you are doing, you need to be providing value.
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If you understand "the why" you will be that much more likely to put your heart into the things you are doing.
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