Sales, especially online sales, can be tough. You're asking total strangers to do business with you. Here are some tips to perfect your approach.
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Speak WITH Your Target Audience
During a recent meeting with a client I was reminded that I need to speak at a level that makes sense to her and to my target audience. This is important for all of us to do in our marketing.
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Providing Value to the Consumer
No matter what you are doing, you need to be providing value.
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Understanding the Value
If you understand "the why" you will be that much more likely to put your heart into the things you are doing.
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