One of the most powerful marketing tools for any chiropractic practice is the patient testimonial video. It’s authentic, trust-building, and emotionally compelling—but don’t let it live on your Instagram feed and call it a day. With the right marketing strategy, you can turn one chiropractic testimonial video into five valuable pieces of content that work for you across multiple platforms. Here’s how to repurpose content into a full-blown content marketing campaign.
Instagram Reel or YouTube Short
Trim the testimonial into a short-form vertical video highlighting the most powerful quote or emotional moment. Add captions, light branding, and a call-to-action like “Ready to feel better? Book today!” This is a great example of repurposing video content into something that performs well on fast-moving platforms.
Website Testimonial Section
Transcribe the video and pull a few of the strongest quotes. Feature these on your website’s testimonial or homepage section alongside a still image from the video or a headshot. This tactic fits right into a well-rounded marketing strategy for chiropractic websites.
Email Newsletter Feature
Send the video to your existing patient list with a subject line like “See how chiropractic care changed Madison’s life.” Add a short paragraph of context, then link to the full video or embed it directly. This form of repurposing video content allows you to engage your patient base without needing brand-new material.
Blog Post
Expand the testimonial into a short blog post. Add context around the patient’s story: What were they struggling with? What kind of care did they receive? How are they feeling now? Include a quote, the video, and an invitation to schedule a consultation. This is a perfect way to demonstrate how to repurpose content into long-form material that supports SEO and patient education.
Before-and-After Social Graphic
Create a carousel or single image graphic using a powerful quote from the testimonial. Pair it with a “before care/after care” description or imagery (if available), and post it to Facebook, Instagram, and Google Business Profile with a message of encouragement.
The takeaway? You don't have to constantly come up with new content. With the right marketing strategy for chiropractor growth, one great testimonial can do the work of five. Not only does this save time, it reinforces trust and consistency with your audience across multiple touchpoints.
Need help figuring out how to repurpose content like a pro? Let us help you build a strategy that turns simple videos into powerful digital marketing tools. Let’s talk.
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