Businesses thrive on the ability to reach customers in local markets, and search engine optimization (SEO) can be a major component of making it happen. Local SEO makes it easier for patients to find you when they’re looking for a chiropractor, and these tips and tricks make it easier to reap the benefits of forging this important connection.
Local SEO Tips & Tricks for Chiropractors
Update Your Google Business Profile
According to Google, failing to keep your Business Profile up to date means that you “might not show up for relevant searches in your area.” And that’s not the kind of risk worth taking. To ensure that you’re more likely to show up in the local pack—that trusty element on page one of a Google search that names local businesses and shows their location on a map—you’ll want to make sure that your Google Business Profile includes:
- Your current address
- Your phone number
- The type of business you operate
- Current business hours
- Photos and videos
Another critical element: Make sure that your business is verified on Google.
Respond to Reviews
Responding to reviews—both positive and negative—is key to managing your digital reputation. Ideally, your chiropractic practice will see more positive reviews than negative, and that will help positively influence your business’ ranking in Google. Responding to negative reviews in a positive, professional, and proactive manner can demonstrate your commitment to doing good business and may even help resolve problems that might harm your reputation.
Develop a Locally Focused Keyword Strategy
One of the surest ways to reach potential customers in your local market is to ensure that your SEO strategy has their interests in mind. Building an effective chiropractic website involves incorporating relevant keywords, and that means using tools like Google Keyword Planner to see what people in your market are interested in. As you discover terms and phrases that are commonly searched for, you can naturally incorporate them into landing pages and blogs in order to increase your chances of ranking for those queries.
Make Mobile Optimization a Priority
Think about how often you encounter people searching for things on their phones. This should give you some idea of how important mobile optimization is for local and general SEO. If you have a responsive website that can seamlessly adjust between desktop and mobile browsers and have a clean, easy-to-use user experience, your website is more likely to rank for local customers. After all, Google indexes websites on a mobile-first basis, so the better optimized your website is for smartphones, the better your odds of getting a leg up on the competition.
Get More Local SEO Tips for Your Business With Page One Digital
The benefits of considering local SEO are clear. If you’re not sure where to start or how to maximize your results, Page One Digital can help. Contact us for an SEO audit or a free consultation to learn more about what we can do together to help your chiropractic practice thrive.
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