On October 16, head honchos in offices across the country will be celebrating National Boss’s Day. If you want to unlock your inner-leader and feel like a visionary CEO, then follow these 3 tips to effectively market like a boss online.
1. Take advantage of the Power of SEO
Search Engine Optimization (SEO) is no longer a maybe. Those who haven’t hopped onto this train are left sitting at the station, and you don’t want to be alongside them. Utilizing strategic keywords will lure audiences from Search results to your webpage – making the prospect of a conversion that much more concrete. There are plenty of online tools to help with your keyword strategy, so developing SEO tactics doesn’t have to feel like neurosurgery.
2. Harness multimedia platforms
If you aren’t using the litany of social media platforms available and generating content for them, then you’re missing out on loads of potential clients. For instance, YouTube attracts 2 billion unique visitors to every month. TikTok – a relatively new platform – has 689 million users worldwide. If you truly want to be a boss marketer, then dipping a few toes into multimedia platforms should be strongly considered.
3. Release Press Statements
Routine press statements can put you on the map in your local community. It’s a practical way of communicating enthralling news to potential clients and those who are already following your work. As a bonus, certain online publications keep an eye out for company press statements. Getting your name mentioned in widely read publications like Forbes and Bloomberg ensures eyes will be on you, and who doesn’t want that extra attention?
With these 3 tips, your marketing game will reach the next-level. Now that’s what we call boss-like. What marketing strategies have you found most effective in these ever-changing times? Let us know in the comments.
Related Posts
What Is Remarketing and How to Do It Effectively
Remarketing helps keep your brand in front of your potential customers' eyes even after they navigate away from your website. This can be very helpful in persuading them to revisit your site when they are ready to purchase from you.
How to Determine What Type of Marketing You Need Most
Online marketing is a must nowadays but there are so many options out there it can be hard to know where to start. If you are working within a limited budget, it’s important to focus on marketing that will be truly effective for your business. Whether it’s email marketing, social media marketing, content marketing, SEO, online ads, etc. it is important to focus your efforts on what will give your business the most return. So here are a few things to consider:
Practical Steps to Identify Your Target Audience
Even though you may have created the most innovative product or supreme service, your success is never guaranteed. To tip the scales in your favor, you’ll need to become an expert on reaching your target audience. While many big businesses like to cast a wide net and aim for the masses, it's actually much more effective to identify a more niche, targeted audience. Though it will require more effort up front, in the end, it will be worth it. The more effective your ads are at reaching your audience the better you can maximize your ROI (return on investment).