Pay Attention to Your Written Tone

People read content in their own tone, not your intended tone. Are you making sure your tone is clear?

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Video Transcript:

Hi everyone I want to talk today about the importance of the tone of your marketing messaging, your email marketing, messages,your social media posts the, [and] videos you're recording for people because tone really makes a huge difference.

So obviously if I'm speaking very monotone and I'm not emoting in any way this video is going to be a lot less interesting to you than it would be if I was being very happy, using my hands while speaking, [and] making eye contact with the camera. That's a very easy example of tone but a lot of the times it's much harder to think about how your tone is coming across in writing.

There's the common joke about like text messages always get misread and they're being read in the tone that the person who receives them reads them in. So you really have to think about that when you're drafting blog posts, or you're posting a caption to your social media pictures, or if you're writing an email marketing message. Try to read it out loud and think about how someone else might read it. Try as hard as you can to make it as conversational as possible because if it's just this monotone sales pitch and you're saying the same things in all of your emails and you're not providing value (and same thing with your social posts). You're just basically repeating the same thing over and over again and there's no good emotion behind it or excitement behind it then you need to rethink what you're doing.

If you want more direct support for your business's written tone and voice, we're here to help.