Brand Management

We are excited to dive back into learning more about branded content with guest blogger and Marketing and Content Specialist Estelle Liotard. Last week we covered what branded content is and how you can benefit from it. Now let’s look at how to make a branded content campaign.

For the next two weeks, we’ll be hearing from guest blogger and Marketing and Content Specialist Estelle Liotard. Learn more about what branded content is and how it will benefit your brand image.

Gratitude is a key quality to possess in owning any business. It’s important to recognize how far you’ve come, the opportunities you’ve been given, and the people who are standing by your side helping the business move forward.

A client of ours is rebranding an existing restaurant location into something completely different. Because a rebrand is more than just switching names, it can seem overwhelming. While your business goals might remain the same, how you’re accomplishing those goals is rebranded along with your company. For this rebrand, it is a complete 180 from what the current restaurant is to what it is going to become. They’ve installed new decor, an exciting new menu has been created, training has taken place, and updated employee uniforms have been ordered. So that’s it, right? WRONG!

As a business owner, you are continually looking to develop your online presence, and having a Google My Business page is crucial to doing just that. Most of the clients we come across either have multiple listings that are confusing their potential customers or don't have a listing at all which is thereby sending customers to competitors. So, I decided to write a blog post about how to create a Google My Business listing, and condition it to make a strong online presence for your business.

People nowadays have a lack of trust in businesses so it's important to be as transparent as possible. But this sometimes means being "less professional" and more personal than you think you should. Here's how to find the right balance.