Tag

Brand Management

Finding the best balance between professionalism and personalism

Kimberly Portuondo
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November 28, 2017

People nowadays have a lack of trust in businesses so it's important to be as transparent as possible. But this sometimes means being "less professional" and more personal than you think you should. Here's how to find the right balance.

Ditch Testimonials & Start Managing Your Online Reviews

Kimberly Portuondo
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June 13, 2017

Online reviews are make or break for your business at this point. Cherry picking testimonials to feature on your website is fine, but ignoring your online reviews is a big no-no. Here's what you need to know:

Sticking To Your Business Goals

Kimberly Portuondo
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March 7, 2017

If one of your goals for 2017 is to grow your business (or start one for that matter) all it takes is one simple step: asking for help!

The Benefits of Branding

Kimberly Portuondo
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August 29, 2016

Is your marketing content recognizable as your own?

Branding Tips

Kimberly Portuondo
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July 5, 2016

No matter the size of the event your attending or the venue always have some branded materials with you. It goes a long way!

Does Your Marketing Message Reflect Your Purpose Statement?

Kimberly Portuondo
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May 24, 2016

One of the easy ways to build up that "know, like, and trust" factor that's so important for your digital marketing is to make sure your marketing message is relevant to your purpose statement. See what I mean in my latest video tip.

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