

Finding the best balance between professionalism and personalism
People nowadays have a lack of trust in businesses so it's important to be as transparent as possible. But this sometimes means being "less professional" and more personal than you think you should. Here's how to find the right balance.


Ditch Testimonials & Start Managing Your Online Reviews
Online reviews are make or break for your business at this point. Cherry picking testimonials to feature on your website is fine, but ignoring your online reviews is a big no-no. Here's what you need to know:


Sticking To Your Business Goals
If one of your goals for 2017 is to grow your business (or start one for that matter) all it takes is one simple step: asking for help!


The Benefits of Branding
Is your marketing content recognizable as your own?


Branding Tips
No matter the size of the event your attending or the venue always have some branded materials with you. It goes a long way!


Does Your Marketing Message Reflect Your Purpose Statement?
One of the easy ways to build up that "know, like, and trust" factor that's so important for your digital marketing is to make sure your marketing message is relevant to your purpose statement. See what I mean in my latest video tip.
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