Content Strategy

Shark week is once again just around the corner, marking another 7-day celebration of these incredible creatures that keep ocean ecosystems in balance and take what they want when they want it. We can learn a lot from these clever kings of the ocean – but you don’t need to be a cold-blooded killer to smash your marketing strategy this shark week. Here’s how.

You have a high-quality, gorgeous website for your business. The content is optimized for SEO and reads like a dream. But your website isn’t a one-and-done part of a good content marketing strategy. It’s necessary to consistently add new content to show users—and—Google that your site is relevant and meeting the needs of your online audience.

Gone are the days where we need to listen to what the local radio station has to offer. Sure, the radio is still there, but podcasts have definitely become a hot topic around the globe. Whether you already have a podcast or you want to promote your podcast that you’ve just launched, here are five easy podcast marketing tips ahead of International Podcast Day:

By now, most businesses are aware of how important blogging is for SEO. An insightful blog that generates leads, drives traffic, and helps convert sales is an important part of any content marketing strategy. But in 2021, that can’t be the only thing your business is doing. Here’s why content variety is so important for your strategy.

Content is arguably a very important part of any marketing strategy. After all, how else are you going to communicate your offers? Once you’ve established a fool-proof marketing strategy and the types of content you want to create, you should spend time figuring out how will you go about publishing that content.

There are undoubtedly a million things you need to think about for your business operations to run smoothly. Yet, the most important facet we tend to neglect is also focusing on how to reach new clientele! We’re so focused on making sales as efficient as possible, that we forget about the first step of business – getting new clients to notice you in the first place.