Digital Marketing

Do you buy your friends/family mementos from your travels? Think of your marketing efforts as a little trinket to share with your target audience. See what I mean in my latest video tip.

During a recent meeting with a client I was reminded that I need to speak at a level that makes sense to her and to my target audience. This is important for all of us to do in our marketing.

No matter what you are doing, you need to be providing value.

If you understand "the why" you will be that much more likely to put your heart into the things you are doing.

To be successful in marketing you must start with a plan. For example, social media is part of your marketing efforts and would require a strategy that would be included in your overall marketing plan. We all know plans cannot be perfect. How could you possibly account for everything that is going happen in the next 12 months? If you don't plan, you're doomed, and an inaccurate plan is much better than no plan.

Managing your digital marketing efforts can be a bit difficult at times, especially when it comes to social media. There are so many outlets and it's hard to keep track of what your posting to which one. Organization is key to stay on top of your social media marketing.