In today’s fast-paced digital world, it’s important for businesses to keep up on the latest news in online marketing. The Page One Digital blog covers everything from digital marketing tips to SEO trends and more. Each blog is written by one of our experienced professionals.
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6 Back-to-School Marketing Strategies
According to statista.com, the 2020 average back-to-school spend per family amounted to approximately USD $800 – and it’s not getting any lower! Of course, 2020 back-to-school spending was less about paperback, and more geared toward at-home learning. This bumped up the expenditure needed for laptops, headphones, and the like.
Social Media Management 101
It is more important than ever for your business to have a robust online presence, and social media is a great way to establish that. So what exactly can a social media manager help you do? Similar to any project, social media requires time, attention to detail, and, most importantly — management. On top of overseeing social platforms such as Instagram, Facebook, Twitter, LinkedIn, TikTok, etc., a social media manager creates, publishes, and analyzes content. This all helps you to engage with your online audience while building a strong sense of community online. Now that we understand the basics of a social media manager’s role, let’s explore why social media is essential for growing your business and success over time.
4 Tips to Market to Senior Citizens
Creating a marketing strategy targeting seniors might seem like uncharted territory. After all, they’re probably baby boomers who like doing things the “old-fashioned” way - but it seems that’s not always the case…
Do You Have a Seasonal Marketing Strategy?
As summer comes to a close and we start to shift into fall (and all things pumpkin spice), it’s time to consider your seasonal marketing. Content marketers tend to build strategies around “evergreen” content, which is relevant year-round and isn’t tied to seasons, events, or news. This content is often viewed as more valuable as it stays relevant for longer, but seasonal marketing has a place in every marketing strategy — as long as it's done well.
Sunny Moments with Our Clients
The past seven years have been noteworthy. We went from a small marketing business, to making a major difference for many companies. In this blog, we’d like to highlight some of our featured work and reviews from just some of our valued clients.
Which Website Design Platform Is Right for You?
Having a professional website for your small business could mean the difference between a successful business or a stagnant one. Websites not only add more credibility to your business’s online persona, but they can also increase your customer reach. However, not all small businesses are capable of hiring expensive website designers to turn their dreams into a reality. Some factors you should consider when deciding what website platform is right for you include ease of use, mobile optimization, responsiveness, customization, affordability, and SEO features. So here are some of our favorite website design platforms that are easy to use, don’t require any coding knowledge, and can also fit your budget requirements.