In today’s fast-paced digital world, it’s important for businesses to keep up on the latest news in online marketing. The Page One Digital blog covers everything from digital marketing tips to SEO trends and more. Each blog is written by one of our experienced professionals.
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Facebook Ads and Boosted Images
Boosting your Facebook posts and creating Facebook Ads is essential for getting the most reach on Facebook. If you're investing money to get your Facebook posts in front of more people, you want to make sure they will convert into business. The best way to do this is to have your call to action right on your image. However, Facebook has a 20% text-to-image ratio rule that you must abide by in order to boost your posts. Before you take the time to design beautiful images with calls to action on them, make sure you know how to use the Facebook Ad checker to guarantee your images will be approved when you try to boost them.
Referral Networks
You all probably want to be referred as much work as possible, but you also, at times, will need to refer your clients to other businesses as opposed to leaving them hanging when they have work/questions that you can't answer yourself. See what I mean in my latest video tip:
Instagram Changes
How many posts have you seen with people asking you to turn on Post Notifications for Instagram? Here's why
Using Social Plugins on Your Website
I'm sure most of you have made a point of including links to your social media sites at the top/bottom of your website. (If you don't have links at the top AND bottom I suggest you do so as soon as possible!). However, the best way to encourage people to follow you on social media is to use some of the social plugin made available by the specific social site. Which is why I've created a quick how-to for installing some of the more popular plugins.
Why Paying for Email Lists Is Costlier Than You Think
I'm sure majority of you receive your emails directly on your phones which is why it's that much more annoying to get unsolicited emails. Most people who receive spam do one of 3 things: delete it, unsubscribe, or report it as spam. Those that unsubscribe are also give the opportunity to mark the email as spam. So, if for some reason you are still purchasing lists in order to send unsolicited emails to people, that means 2/3 of their options involve marking you as spam!
Use Hashtags!
You've seen hashtags at this point, but that doesn't mean that you know how to use them properly for your marketing. So I wanted to take a second to explain it for you!