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Snapchat On Demand GeoFilters: Don't Get Too Excited
Snapchat is super simple to use and can be a great way for businesses to give people an inside look into their company. So, when I read that Snapchat recently released a new feature to allow businesses to create on-demand geofilters, I was super excited to jump on the bandwagon.
Lessons Learned from Harry Potter
We all know branding is important. Harry Potter World at Universal/Islands of Adventure is a great example of staying on brand no matter what.
Jargon
On our way home from the marina a couple of days ago, I was given instructions to fend off the stern and when I asked what stern meant I was told to move aft. (Stern and aft in simpler terms mean back of the boat). This struggle to understand boating terminology is a great example of why jargon is a huge NO-NO for your social media marketing.
Website Grader
Have you ever wondered how your website stacks up? There's an awesome and totally FREE tool from HubSpot that will help you figure it out. Check out my video demonstration to see how to use it.
Travel Mementos
Do you buy your friends/family mementos from your travels? Think of your marketing efforts as a little trinket to share with your target audience. See what I mean in my latest video tip.
Simplifying SEO
I've noticed a lot of people shy away from search engine optimization so I wanted to explain how easy it is to incorporate search engine optimization tactics into your digital marketing efforts.