In today’s fast-paced digital world, it’s important for businesses to keep up on the latest news in online marketing. The Page One Digital blog covers everything from digital marketing tips to SEO trends and more. Each blog is written by one of our experienced professionals.
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Why Paying for Email Lists Is Costlier Than You Think
I'm sure majority of you receive your emails directly on your phones which is why it's that much more annoying to get unsolicited emails. Most people who receive spam do one of 3 things: delete it, unsubscribe, or report it as spam. Those that unsubscribe are also give the opportunity to mark the email as spam. So, if for some reason you are still purchasing lists in order to send unsolicited emails to people, that means 2/3 of their options involve marking you as spam!


Use Hashtags!
You've seen hashtags at this point, but that doesn't mean that you know how to use them properly for your marketing. So I wanted to take a second to explain it for you!


Snapchat On Demand GeoFilters: Don't Get Too Excited
Snapchat is super simple to use and can be a great way for businesses to give people an inside look into their company. So, when I read that Snapchat recently released a new feature to allow businesses to create on-demand geofilters, I was super excited to jump on the bandwagon.


Lessons Learned from Harry Potter
We all know branding is important. Harry Potter World at Universal/Islands of Adventure is a great example of staying on brand no matter what.


Jargon
On our way home from the marina a couple of days ago, I was given instructions to fend off the stern and when I asked what stern meant I was told to move aft. (Stern and aft in simpler terms mean back of the boat). This struggle to understand boating terminology is a great example of why jargon is a huge NO-NO for your social media marketing.


Website Grader
Have you ever wondered how your website stacks up? There's an awesome and totally FREE tool from HubSpot that will help you figure it out. Check out my video demonstration to see how to use it.