Online Marketing Tips & SEO Trends Blog

It is more important than ever for your business to have a robust online presence, and social media is a great way to establish that. So what exactly can a social media manager help you do? Similar to any project, social media requires time, attention to detail, and, most importantly — management. On top of overseeing social platforms such as Instagram, Facebook, Twitter, LinkedIn, TikTok, etc., a social media manager creates, publishes, and analyzes content. This all helps you to engage with your online audience while building a strong sense of community online. Now that we understand the basics of a social media manager’s role, let’s explore why social media is essential for growing your business and success over time.

Creating a marketing strategy targeting seniors might seem like uncharted territory. After all, they’re probably baby boomers who like doing things the “old-fashioned” way - but it seems that’s not always the case…

As summer comes to a close and we start to shift into fall (and all things pumpkin spice), it’s time to consider your seasonal marketing. Content marketers tend to build strategies around “evergreen” content, which is relevant year-round and isn’t tied to seasons, events, or news. This content is often viewed as more valuable as it stays relevant for longer, but seasonal marketing has a place in every marketing strategy — as long as it's done well.

The past seven years have been noteworthy. We went from a small marketing business, to making a major difference for many companies. In this blog, we’d like to highlight some of our featured work and reviews from just some of our valued clients.

Having a professional website for your small business could mean the difference between a successful business or a stagnant one. Websites not only add more credibility to your business’s online persona, but they can also increase your customer reach. However, not all small businesses are capable of hiring expensive website designers to turn their dreams into a reality. Some factors you should consider when deciding what website platform is right for you include ease of use, mobile optimization, responsiveness, customization, affordability, and SEO features. So here are some of our favorite website design platforms that are easy to use, don’t require any coding knowledge, and can also fit your budget requirements.

Summer is here and people are making the shift from fireplaces to tanning – and so should your marketing strategy. Understanding your target audience throughout the year is difficult with new trends constantly evolving. People change their purchasing behavior due to many factors – one being season change. This makes adapting your marketing strategies to summer trends all the more crucial.