Kimberly Portuondo

There are dozens of reasons why the marketing campaigns you put out in the summer didn’t convert into paying customers. Maybe they got distracted when visiting your website, or their finances didn’t allow it. Or maybe they meant to return to your page but forgot your name and couldn’t figure out how to find you again. Here are three reasons you shouldn’t give up hope, and try remarketing your business instead.

The back-to-school season offers a much welcomed fresh start for both kids and their parents. Fortunately for business owners, this usually means parents are prepared to spend on their kids for all manners of school supplies. Here are some of the best back to school tips for marketing to parents to ensure theychoose you to help them equip their children for the back to school season.

Sports fans are unlike any other community you could ever hope to market to. Why? Because “fan” is just a shortened version of the word fanatic. And if you’re dealing with a demographic that is downright obsessed with the sport you’re involved in, their love and passion is your best leverage. So here are three of the best ways to supercharge your social media marketing to sports fans.

Shark week is once again just around the corner, marking another 7-day celebration of these incredible creatures that keep ocean ecosystems in balance and take what they want when they want it. We can learn a lot from these clever kings of the ocean – but you don’t need to be a cold-blooded killer to smash your marketing strategy this shark week. Here’s how.

It’s a funny time of year, summer. Families exit hibernation, throw on their swimsuits and flock to their favorite holiday destinations in the masses. The good news is that thousands of travelers are headed to your area this summer – and they’ll be searching for plenty of what you have to offer. So if you want to start marketing to travelers this summer, here’s what you need to know.

Your Customers Are On Holiday. Your Marketing Strategy Shouldn’t Be. Can you believe it? The 4th of July is just around the corner, and this is one of the most delicious times of the year for marketers nationwide! Americans are excited, relaxed, and in one of the best moods they've been in for months – making it the perfect time to inspire them with explosive offers that make them even more proud to be American. So if you’re looking for new ways to promote your product this 4th of July, here are 4 marketing tips for the long weekend.