Kimberly Portuondo

This June will be KP Kreative’s seventh year in business. A lot has changed in the marketing world over the past seven years, but I’ve found that one thing remains vital – an effective marketing strategy. To celebrate our seventh year, I’ve come up with 7 ways to improve your marketing strategy and flourish in the coming year.

With Father's Day just around the corner, it's time that I talk about tips for offering deals and specials for the big day. For all businesses, big or small, Father’s Day is a good opportunity to market your business.

What is one of the most-loved activities on any holiday? Shopping! And with that comes an excellent opportunity for you to take a bite out of the marketing apple. This, however, isn’t an invitation to go absolutely bonkers. There are some limitations that can make or break your holiday weekend marketing strategy. So, here are some marketing do’s and don’ts for holiday weekends so you know exactly how to prepare:

Google has decided to once again improve our online user experience, which is definitely not a bad gesture – but we want to make sure you’re prepared. Google recently rolled out an algorithm update called “Page Experience,” which may have an effect on your Google rankings.

Every year, the U.S. Small Business Administration gives small businesses a turn to be in the limelight with National Small Business Week. This is an excellent opportunity for you to gain more recognition across the nation and grow your business. But how can you make the most of this yearly event?

With so many campaigns running throughout the year, it’s not uncommon for everything to start to intertwine and make your overall goal a bit hazy. The secret to good digital marketing campaigns is launching with measurable goals in mind so you can stay focused – but how can you bounce back from the information overload?