Kimberly Portuondo

Google has decided to once again improve our online user experience, which is definitely not a bad gesture – but we want to make sure you’re prepared. Google recently rolled out an algorithm update called “Page Experience,” which may have an effect on your Google rankings.

Every year, the U.S. Small Business Administration gives small businesses a turn to be in the limelight with National Small Business Week. This is an excellent opportunity for you to gain more recognition across the nation and grow your business. But how can you make the most of this yearly event?

With so many campaigns running throughout the year, it’s not uncommon for everything to start to intertwine and make your overall goal a bit hazy. The secret to good digital marketing campaigns is launching with measurable goals in mind so you can stay focused – but how can you bounce back from the information overload?

In our last blog – which you can read here – we gave an introduction to Google’s Core Web Vitals and how their new algorithm affects online businesses. We spoke about the metrics used to evaluate a page’s ability to deliver positive user experiences and the importance of testing your website to see if it complies with Google’s new Core Web Vitals.

For those who haven’t heard – but we’re sure you have – Google is changing their algorithm. In a nutshell, “Core Web Vitals” are Google’s latest standards used to evaluate a page’s ability to give users good experiences.

Instagram Reels are the latest and one of the most important features to be added to the platform. Allowing users to upload 15-second video clips set to music, Instagram Reels lets creators reach new audiences via stories, the explore feed, and the reels tab on a user’s profile. As we have seen over the past few months, apps such as Pinterest, Snapchat, and even Youtube are adopting a short-form video blueprint (made successful by the globally known app TikTok). So here is everything you need to know to get started growing your brand via Instagram Reels.