Kyle Johnson

Google has launched an exciting new tool for Search: AI Overviews, formerly known as Search Generative Experience (SGE). This feature leverages Google’s generative AI model—Gemini—to create quick answers to queries, potentially streamlining the search experience. The question on the minds of many is how AI Overviews will impact website traffic and search engine optimization. Understanding how AI Overviews work and refining your SEO strategies could be the keys to ensuring the impact is more positive than not. 

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