Navigating the workplace as a woman, especially a business owner, has its ups and downs. Discover how our CEO has overcome imposter syndrome and more.Welcome back to our ongoing series, "A Decade of Marketing Insights." Over the last decade, I've grown as a leader and as a marketer. Throughout this series, I'll share 10 insights to help you along in your own entrepreneurial journey.
Join me as I share advice for the next generation of women in business & marketing, including overcoming imposter syndrome.
A Decade of Marketing Insights Part 6: Advice for Female Marketers
The Importance of Sharing Advice for Other Women in Business
As a woman business owner, there have been many takeaways throughout my decade of agency management. However, even before that, I learned plenty about what it means to be a woman in marketing.
Tips I Wish I Had When First Entering The Marketing World
Everyone’s experience in marketing will be a little bit different, but there are some things I’ve found to be common when speaking to other marketers and/or women business owners.
- Overcoming Imposter Syndrome. As far as I’m aware, we all experience imposter syndrome at some time or another. It can really set you back if you let it get the best of you. Just remind yourself that everyone is figuring things out as they go. If that reminder is not enough to snap you out of it, get yourself a copy of “Everything Is Figureoutable” by Marie Forleo. It will do wonders!
- Work on your mindset. As with your physical wellbeing, your mental wellbeing plays a huge part in your ability to succeed. If you’re drowning in deadlines, out of creative ideas, etc., working on your headspace will help you reset and do better work than you would have otherwise. Go get yourself a copy of “Talking to Yourself Is Not Crazy” by Dr. Larry Markson. I may be biased as he is a client of mine, but this book has changed several people’s lives.
- Ask for help. There are more than likely other people who have been through something like what you’re struggling with or working toward. Find those people and ask for their help. More often than not, people are going to want to lend a helping hand or piece of advice to get you where you’re trying to go. If you want my help specifically, I’d love to chat.
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6 Ways to Scale Your Business
This June, I am celebrating six years in business, and what a wonderful six years they have been! In these six years, I've seen a lot of improvement, both inside my own company and across the marketing sector. My team has grown and we have streamlined our business operations along the way. While reflecting on how we have accomplished this, I wanted to take a moment to share 6 ways you can scale your own business.