Navigating the workplace as a woman, especially a business owner, has its ups and downs. Discover how our CEO has overcome imposter syndrome and more.Welcome back to our ongoing series, "A Decade of Marketing Insights." Over the last decade, I've grown as a leader and as a marketer. Throughout this series, I'll share 10 insights to help you along in your own entrepreneurial journey.
Join me as I share advice for the next generation of women in business & marketing, including overcoming imposter syndrome.
A Decade of Marketing Insights Part 6: Advice for Female Marketers
The Importance of Sharing Advice for Other Women in Business
As a woman business owner, there have been many takeaways throughout my decade of agency management. However, even before that, I learned plenty about what it means to be a woman in marketing.
Tips I Wish I Had When First Entering The Marketing World
Everyone’s experience in marketing will be a little bit different, but there are some things I’ve found to be common when speaking to other marketers and/or women business owners.
- Overcoming Imposter Syndrome. As far as I’m aware, we all experience imposter syndrome at some time or another. It can really set you back if you let it get the best of you. Just remind yourself that everyone is figuring things out as they go. If that reminder is not enough to snap you out of it, get yourself a copy of “Everything Is Figureoutable” by Marie Forleo. It will do wonders!
- Work on your mindset. As with your physical wellbeing, your mental wellbeing plays a huge part in your ability to succeed. If you’re drowning in deadlines, out of creative ideas, etc., working on your headspace will help you reset and do better work than you would have otherwise. Go get yourself a copy of “Talking to Yourself Is Not Crazy” by Dr. Larry Markson. I may be biased as he is a client of mine, but this book has changed several people’s lives.
- Ask for help. There are more than likely other people who have been through something like what you’re struggling with or working toward. Find those people and ask for their help. More often than not, people are going to want to lend a helping hand or piece of advice to get you where you’re trying to go. If you want my help specifically, I’d love to chat.
Related Posts
The Importance of Inclusivity and Authenticity in Your Brand Strategy
In honor of June being Pride Month, we want to talk about how important inclusivity is in your marketing strategy. Did you know that 38% of consumers are more likely to trust brands that do well with showing diversity in their ads? It is important to outline that inclusivity does not simply mean promoting diverse pictures in your feed or sharing educational statistics about the LGBTQ+ community — it means being authentic. The definition of brand authenticity focuses on the extent to which consumers perceive a brand to be faithful toward itself, true to its consumers, and motivated by caring and responsibility. Here are our best tips for remaining authentic while promoting inclusivity for your business.
Self-Care | How to Show Up
For this week’s blog, we are featuring a piece written by Self Care Is For Everyone. Self Care Is For Everyone started as an online community of mental health advocates, therapists, and healers. The goal was to promote a stigma-free space to talk about all things mental health and self-care. What started as an Instagram community came together as a response to there not existing enough places where brave conversations about mental health felt safe. The community created by Self Care Is For Everyone is a safe space where people can feel supported and be reminded to practice self-care and includes mental health advocates, spotlights independent artists, and collaborates with non-profit groups
Shades of Melanin: She Said She Would, And She Did
For this week’s blog, we are featuring a piece written by La-Toya Scott with Shades of Melanin. Shades of Melanin is a site that brings women of color together by discussing issues pivotal to self-growth, self-love, and self-enhancement. Shades of Melanin aims to connect women from all walks of life and offers a compilation of art: spoken, visual, and written. The site also addresses an array of issues, including the story of Florida-based attorney Michele Rayner-Goolsby. Although this story was originally shared on September 25, 2019, it’s message continues to resonate today.