How to Increase Blog Readers & Subscribers

Maintaining a blog is a great way to boost the SEO value of your website. A blog can help your audience get the answers they’re looking for, increase interactions with other content on your website, and give your brand a boost. By taking steps to make your content more engaging, you can increase the number of readers and subscribers to your blog and grow your reputation with your target audience. 

How to Increase Blog Readers & Subscribers

Quality Content Comes First

Simply enough, if the quality of your blogs isn’t up to par, no number of tricks will help you meaningfully improve your readership and subscribers. That means blogs should be well-written, which includes basic standards like grammar, mechanics, flow, and coherence. But moreover, your blogs should be interesting, authoritative, informative yet easy to understand, and serve some purpose for the person reading it (e.g., answering questions, addressing concerns, providing insights, etc.). And if they can convey your brand messaging and personality in the process, all the better. 

Learn Your Audience & Grow It

To increase your blog readership and subscriber numbers, you’ll want to consistently cover topics that are relevant to your audience. Beyond your personal understanding of what patients want and need from your practice, you can use tools like Google Keyword Planner to see what people are searching for in your direct market. This can help you tailor topics to readers specifically, especially if you work in direct keywords like “how to relieve back pain” or “benefits of chiropractic care” and answer these questions. Another approach would be to search for these sorts of keywords and questions yourself. You can see what kind of results pop up, what content ranks well, learn about related questions, and even see how your own website and blogs rank.

Optimize for Search

A first principle of content marketing is to write content for people, not Google. But while the content itself should be written with a person-first approach, you can take steps to ensure that what you write and post in a blog appeals to Google in ways that allow it to rank better. This includes adding hero images with alt text, incorporating relevant keyword phrases, using subheadings, optimizing metadata, and more. The more you do to ensure your blogs rank high on search engine results pages, the more likely your blogs are to be read. 

Increase Your Subscriber Count

SEO focuses on organically bringing users to your website and blog, which helps you net new eyes and potential customers. But if you have a dedicated customer base that is interested in your content, having a method for delivering updates is critical. You can encourage people to subscribe to your blog through RSS feeds, which allows them to use readers like Feedly, Inoreader, and NetNewsWire. You can also lump this into your email marketing campaign, sending links to your latest blog after they go live (while also allowing you to take advantage of tools that let you measure open and click rates). Another great way to ostensibly grow the number of subscribers to your blog is to share links through your social media accounts. Social media users are basically subscribed to your business, and sharing blog posts through these platforms ensures they never have to miss a new post. 

Growing the number of readers and subscribers to your blog takes effort and strategy. Page One Digital has the tools and people to help you expand your reach and increase your audience. Contact us to learn more.