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Small Business Marketing - Case Study

Web Design | Copywriting | Social Media

The Cabin Experience

The Cabin Experience is a three-day personal growth seminar led by Dr. Larry Markson, author, consultant, platform personality, and inner-success coach.

Case Study

Digital Presence Improvement

Dr. Markson wanted to boost his digital presence and attract more Cabin attendees online after not having hosted a Cabin Experience in over a year.


Why They Chose Page One Digital

Dr. Larry Markson had worked with Kimberly, CEO at Page One Digital, during his time as a coach with ChiroDestiny. When he decided to come out of retirement to host another Cabin Experience, he knew Page One Digital would be able to help him bring his digital presence back to the forefront with some event-based marketing.

Page One Digital Solutions

1. Logo & Branding 

The old Cabin Experience logo did not really have any life to it. The colors did not pop, and it lacked the feeling that should be associated with The Cabin Experience. Page One Digital completely recreated The Cabin Experience logo to introduce some color and include Dr. Larry Markson's name since he is the reason that people attend The Cabin Experience in the first place.

The Cabin Experience logo before redesign.
The Cabin Experience logo update.

2. Website Design 

The Cabin Experience website needed an update. Page One Digital focused on making an image-centric website that would look great on any device. We took a text-heavy website and made Dr. Markson the feature with a large video of him on the home page. Because The Cabin Experience is such a unique retreat, Page One Digital employed event-based marketing techniques, including as many photos and testimonials from past experiences as possible. This way, when users visit the website, they get a clear idea of what will be in store when they register for The Cabin Experience.

3. Copywriting & SEO

In addition to refreshing The Cabin Experience website and logo, Page One Digital also refreshed website content. The previous site was extremely text-heavy, so we worked with Dr. Markson to polish the web text and include the proper keywords to help optimize this site to rank on search engines.

4. Social Media 

Page One Digital ramped up The Cabin Experience's social media presence on Facebook, Instagram, and LinkedIn. In addition to posting Larry's video tip of the week to social media, Page One Digital has also been creating custom images to post to The Cabin Experience's social media sites on a regular basis.

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“Besides their knowledge of marketing, social media, and advertising skills, Page One Digital is amazing to work with. They are detail-oriented, open to client concepts, visions, and ideas, and operate under a fantastic policy of Rapid Response. I have called them early in the morning, late at night, and even on weekends, and they ALWAYS respond immediately. In the months I have been working with Page One Digital, the results I have received far outweigh what I pay them (shh – don’t tell Kimberly I said that). She worked diligently with me to fill one of my Cabin Experience retreats, which happened in just one week. Wow! Do yourself a favor and chat with Page One Digital for a few minutes – that action could help grow your business.”

Dr. Larry Markson, Founder, The Cabin Experience


The Cabin Experience has found success with its online presence—both with its new website and social media accounts.

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Small Business Is Booming

The marketing solutions Page One Digital applied to The Cabin Experience have generated success and increased interactions with its online presence — both with its new website and social media accounts.

Page One Digital can build up your small business. Contact us.