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Personal Training Website - Case Study

Web Redesign | Logo Refresh

Donato Sports Performance

Donato Sports Performance is an athletic training program for youth athletes in Illinois.

Case Study

Time for an Update

Mike Donato reached out to Page One Digital to update their personal training website and logo and to help them with search engine optimization.


Why They Chose Page One Digital

Mike had done some football training for one of CEO Kimberly Portuondo’s family members and was referred to Page One Digital when he mentioned that he wanted to expand his reach within his community.

Page One Digital Solutions

1. Website Redesign 

Mike Donato's previous website was not responsive and did not have ecommerce functionality. It performed poorly on mobile browsers, and customers couldn't make purchases from his website. These were the biggest reasons that changes were needed. Once Page One Digital got started on the new Donato Sports Performance website, we were able to organize it in a way that promoted their youth sports services much more powerfully than their old site did.



2. Logo Refresh 

Donato Sports Performance's previous logo was not standing out enough. The logo itself was an “S” without the business's full name or a tagline of any kind. After discussing the desired changes, Page One Digital made the logo into a gradient slate color and also created a version of the logo with the full business name that can be used for business cards, email signatures, website, etc.

Donato Sports Performance logo before image.
Donato Sports Performance logo after redesign.
Donato Sports Performance new full-text logo.

3. Search Engine Optimization (SEO) 

Search engine optimization is critical for businesses to get found online. When someone is looking for youth sports in Bridgeview, IL, the goal is to have the search engine results lead them to Mike’s personal training website for athletes of ages 10 and up. SEO implementation is different for every business, as they each have their own target audience and desired conversions. Page One Digital honed in on Donato Sports Performance's target audience and optimized its youth sports website to improve its ranking in search results pages.

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“Best choice I’ve made once I decided to start my own company. Page One Digital has been fantastic throughout the entire process. I look forward to seeing the impact of their work for years to come. If you need help with anything website, social media, or marketing-related—call Kimberly. She’s the best!”

Mike Donato, Owner, Donato Sports Performance


Donato Sports Performance has shown growth in website traffic and overall business.

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Website Wins

By redesigning its youth sports website, updating the logo, and implementing SEO tactics, Donato Sports Performance is able to reach youth athletes in Illinois with its training programs. They have reported significant benefits from the new website design, and the business has demonstrated an increase in website traffic and overall business gains. 

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